Some advertising gimmicks

 Van Houten Cacao

That was one of the most sinister advertisings in history happened in 1910 a criminal sentenced to death shouted: “Buy Van Houten Cacao!” from the scaffold. The next day the name of Van Houten appeared in all newspapers and goods met with a ready market.


Putina

Russian company Victoria produces shampoo called Puti’na, which is consonant to name of famous Russian politician Vladimir Putin. Common people call it Putin’s Shampoo.



 Advertisement in Movies

After BMW involved their cars in GoldenEye movie about James Bond they got orders on sum of $300 million and sales of Omega Seamaster watches increased on 900%.

 Harley Davidson

Harley Davidson Motor Company gave discounts to bikers who made tattoos of Harley logo.

 Ads in Public Lavatories

The first advertising posters in public lavatories appeared in New York in 1939. They advertised electric typing machines. The sales of these typing machines increased on 30% immediately.